Thursday, March 31, 2011

Share brand story -Kanebo ( Kanebo ) Baidu Space

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    share mac makeup wholesale
    Brand Birthplace: Japan
    brand positioning: Japanese Kanebo (Kanebo) Group's advanced skin care and makeup the same name,mac makeup, in order to counter the form of sale.
    brand characteristics and history:
    as one of three Japanese cosmetics group Kanebo (Kanebo), has retained its origin to the major cosmetic brands and operations. Among them, the main Kanebo International called
    1887 Zhong Yuan was born in Tokyo area of ​​Japan Kanebo (Kanebo) Group started from the textile industry. Formerly known as Specializes in high-level due to use of the top silk kimono, and the 1936 success of silkworm cocoon oil refining, production / 11, the first piece of silk soap, cosmetics industry from involvement, and to European and American culture in Japan, beauty, success. Kanebo's cosmetics are also more or less with
    Asian women on . Kanebo whitening concept has four stages:
    first masterpiece of 1966, .
    Then, the 20th century, the beginning of 70 years xxx herbal whitening, and was founded in Shanghai in 1976, Kampo Research Institute, launched in the 80s to reduce ultraviolet rays, Purifying and other preventive Whitening series.
    recent years, from the the
    2006, and again update the add people .
    otherwise a high-end Sensai ​​series (as an independent brand in the U.S. and European markets sold), the main push cell function, DNA repair and other anti-aging biotechnology and relieve the pressure on the environment to bring the skin. One of the most core of the series for the Cellular Performance, dynamic mechanism of the skin start to defeat the aging phenomena, such as uneven skin tone, dull, rough, dry, loose, pigmentation problems, and this class in the Asian market with the core Kanebo
    Kanebo (Kanebo) many brands of cosmetics. Counter market in China by the group each have the essence of Make AQUA (Ah Ya Ya). There are many other Japanese domestic sales of the brand, Mature skin care Raphaie, transparent bright flashes make T'estimo, the pursuit of fresh makeup Freshel, elegant taste of intellectual beauty makeup Revue, seductive charm monster make-up Kate, lovely Kanebo Tiffa Jiaoqiao and set up another manufacturing company sold E'quipe Japanese makeup brand RMK. In the Japanese drug store, the store open shelf life of products, there are a number of simple packaging, price friendly Kanebo skin care series, which mask series (elasticity Q10, whitening, moisturizing) the most critically acclaimed (see Impress, Lunasol, freeplus, AQUA , T'estimo, RMK).
    Speaking Kanebo Group, when involved in the fashion business from the textile industry, there have been some high. More familiar in France in 1964 signed Christian Dior Haute Couture manufactured under license in Japan the right to operate the production Dior Men Women over 33 years, until the LVMH group bought the Dior fashion behind the house, in 1997 purchased the franchise only the right to terminate cooperation; in the late 90s and to promote the Lanvin boutique agency.
    addition to textiles, fashion outside, Kanebo Group and outsourcing plans by white record,vibram 5 fingers, but also for daily use, cosmetics, food, medicine, appliances, etc., are very diverse. The most successful was undoubtedly the cosmetics business.
    review the Kanebo Group,mac brushes, 120 years of history, many suffering. Big xxx 1923, the entire plant destroyed and Kanegafuchi; 1945, World War II in Japan and overseas factories all to ashes. In 1947, began to actively rebuild, Kanebo made local and overseas markets. The Kanebo group full of ambition to expand rapidly, involving the business of many good times under a scenery. But the 90's, the Asian financial crisis coupled with the Kobe xxx, economic recession in Japan, Kanebo Group, a loss and immediately plunged into financial difficulties.
    Kanebo cosmetics business is still the most profitable business groups. December 16, 2005, Kanebo's cosmetics division Group officially by the Japanese Kao (Kao) Group acquisition.

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